VeeCon 2022 was the first ever NFT ticketed super-conference. 7,000 people from around the world gathered in Minneapolis, Minnesota to see celebrities and web3 icons like Snoop Dogg, Pharrell Williams, and Mila Kunis.
emc3 produced the event, and they approached us to produce daily behind-the-scenes content to maximise their social media reach. Our objective was to document what goes into putting on an event of this magnitude.
In preparation for the event, we had multiple meetings with emc3 to gain a deep understanding of their brand and company culture. Our goal was to capture content that would align with their values and reflect their unique identity.
Our team filmed and edited on-site, allowing emc3 to deliver live coverage to their audience, with photography, vox pop interviews and daily wrap-up videos – all optimised for social media.
Maximising Reach on Socials
Daily uploads during the event to capitalise on media buzz. Since the event, emc3 have been using our content to support their wider marketing over the past year leading up to VeeCon 2023.
Elevating Success Stories
Our content enabled emc3 to create an impressive flagship event case study, providing a powerful tool to attract and retain clients by showcasing their success stories and the high-quality work they deliver.
Main Stage Content
Our content was shown on the main stage to thousands of VeeCon attendees to aid the success of the event.
“The only way you can do events is if you’ve got a great network of people who support each other, and MOTION3 are definitely one of those partners.”
Daniel CurtisChief Strategy Officer - emc3
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