Zetica Rail stands at the forefront of innovation in train-mounted rail radar systems. Their pioneering work dates back to 2007 when Network Rail embraced Zetica’s Advanced Rail Radar. Over the past decade, Zetica has maintained its leadership role, with ZARR systems responsible for surveying an astounding 1.3 million rail radar kilometres.
Seeking to spotlight their groundbreaking technology, Zetica approached us to create an explainer animation that would illuminate their advancements in this field.
To tackle the challenge of simplifying this highly complex and technical subject matter, we adopted an approach that leveraged the power of animation to make intricate concepts easily accessible. The project involved translating intricate technical details and complex data into a visually engaging and understandable format.
Our team delved deep into Zetica’s technology, conducting extensive research to ensure that we grasped the nuances of their innovations. This allowed us to craft a compelling storyline and script that would effectively convey the significance of Zetica’s contributions to the rail industry.
In collaboration with Zetica, we meticulously storyboarded the animation to ensure that the narrative flowed seamlessly, even when dealing with intricate data, graphs, and technical specifications.
The animation format, with its ability to distil complex information into digestible visuals, was the perfect medium to showcase this technology.
MAKING TECHNOLOGY ACCESSIBLE
By simplifying their complex technology into a visually engaging and easy-to-understand format, the animation will help them reach a wider range of people with varying degrees of specialist knowledge.
GLOBAL REACH & NETWORKING
The animation has been showcased at conferences worldwide, capturing the attention of industry experts.
LET US BRING YOUR IDEAS TO LIFE
Let’s get to work. Book your Free discovery call today.