Pre-productionThe initial phase of video production that involves planning, production coordination, location scouting, casting, and other essential preparations before filming.
ProductionThe stage where the creative vision of the video comes to life through the filming and capturing of footage, producing the animation, or hitting GO! on you live stream.
Post-productionThe process of refining and enhancing the video footage captured during production. It includes editing, adding visual effects, colour grading, sound design, and incorporating motion graphics.
Production CoordinationThe management of logistics and coordination during the production phase, ensuring smooth operations, scheduling, and resource allocation.
Call SheetA document that provides essential details for each day of production, including the shooting schedule, locations, cast and crew contacts, and any special instructions. It serves as a guide to ensure a smooth and organised production process.
StoryboardA visual representation of a video's key scenes or shots, showcasing the sequence and composition of shots, dialogue, and actions. It helps align the vision between the production team and stakeholders.
B-rollAdditional footage captured to complement the main shots and provide context or visual variety during the editing process.
Call to Action (CTA)A prompt within a video that encourages viewers to take a specific action, such as subscribing, visiting a website, making a purchase, or sharing the video.
Motion GraphicsAnimated graphic elements, such as text, icons, or illustrations, that enhance the visual storytelling and convey information in a dynamic and engaging way.
Sound DesignThe creation and manipulation of audio elements, including music, sound effects, and voiceovers, to enhance the overall auditory experience of a video.
CompressionThe process of reducing the file size of a video without significant loss of quality, making it easier to transmit, store, and stream.
Aspect RatioThe proportional relationship between the width and height of a video frame, often expressed as a ratio (e.g. 16:9 for widescreen).
RushesRaw, unedited footage captured during a shoot that is used to review and select the best takes for the final edit.
Location RecceA pre-shoot visit to a potential filming location to assess its suitability and plan logistical details.
Director of PhotographyThe head of the camera and lighting departments on a film or video production, responsible for achieving the visual style and look of the project.
Lower ThirdA graphic overlay that appears in the lower third of the screen, often used to display identifying information such as a person’s name or job title
RenderThe process of exporting a video file from the editing software to create the final video.
GradingThe process of adjusting the colors and contrast of a video to achieve a desired look or mood.
ScriptThe written text that outlines the story, dialogue, and action of a video.
Frame RateThe number of still images that make up one second of video.
VFXVisual Effects that are added in post-production, such as compositing, animation, and digital matte painting.
B-CamA second camera, used in addition to the main camera to provide an additional angle. Often helpful for masking cuts in talking head videos.
Dolly ShotA shot where the camera moves forward or backward on a wheeled platform, often used to create a sense of movement.
BlockingThe planning and rehearsing of actors’ movements and positions within a scene.
VoiceoverA recording of a voice speaking over the visuals in a video, often used to provide context or narration.
Depth of FieldThe distance between the nearest and farthest objects in focus in a shot.
Shot ListA detailed list of all the shots that need to be captured during a shoot, often organized by scene and camera angle.