MOTION3 was approached by their client to create a series of short product videos showcasing the Toniebox in educational settings as part of their Tonies for Teachers PR and marketing campaign.
The objective was to break into the education market in the UK and showcase how nursery and school children use and enjoy the Toniebox in their classrooms.
Our approach to creating compelling video content for our clients is grounded in understanding their product and its intended audience. For the Toniebox campaign, we delved deep into the product and its uses for children in the classroom. This involved extensive research into the features and benefits of the Toniebox, as well as the needs and wants of the target audience – teachers and young students.
Once we had a solid understanding of the product and audience, we created storyboards that illustrated the intended story of the video. This helped us to ensure that all the important features and benefits of the Toniebox were captured in a clear and concise manner. We also developed a comprehensive shot list that allowed us to capture all the necessary footage in an efficient and timely manner.
Increased Brand Awareness
Our video created a significant buzz around how tonieboxes can be used in an educational setting to enhance learning experiences for children.
Enhanced Customer Engagement
Through our compelling storytelling and engaging visuals, we were able to captivate our target audience and create a strong emotional connection with the brand, leading to increased customer engagement.
Our content has helped tonies® become the fastest growing pre-school toy brand in the UK.
“MOTION3's collaboration with us on the 'tonies for teachers' campaign was an absolute delight. Their team brought a fun and creative energy to the project that was infectious. Not only were they dedicated to the campaign's success, but they also went above and beyond to over-deliver on our expectations. MOTION3's commitment to excellence and their innovative approach make them a top choice for any creative video project.”
Pinky LaingPartnership & PR Manager UK, tonies®
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