London Business School – Alumni Engagement Campaign

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OVERVIEW

Client

London Business School

Our Services

Strategy, Storyboarding, 2D Animation, Voiceover, Sound Design

Sector

Education, Business

London Business School wanted a short animated film that would help internal teams and global alumni understand the lifelong value of staying connected with the School. With a major Alumni Engagement strategy underway, the film needed to build confidence in the vision, highlight the global community at the heart of LBS, and ultimately inspire graduates to stay involved at every stage of their journey.

Our goal was to create a piece that felt both polished and human: a story that alumni could see themselves in, rather than another corporate explainer.

APPROACH

We focused on the real moments that bring the alumni network to life. Instead of following a strict timeline, the story flows between meaningful touchpoints such as joining clubs, building global relationships, attending events, gaining support between career transitions, and giving back when the time feels right.

The animation uses a clean, modern 2D style that aligns tightly with the LBS brand. Simple character moments, smooth transitions and a consistent visual rhythm showcase the strength and diversity of the alumni community worldwide.

A warm and confident voiceover guides the narrative, while an uplifting soundtrack adds pace and positivity. Every scene is designed to communicate progress, possibility and connection.

IMPACT

1

Inspired Exploration

The animation captured the attention of alumni at every career stage, encouraging them to dive into the platform and see what it could do for them.
2

Strengthened Brand Story

By weaving the red thread into the narrative, we reinforced LBS’s commitment to alumni growth and their values as a global leader.
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“MOTION3 have exceeded our expectations. From the very beginning, their team was incredibly professional and attentive to our needs. They worked with us on our script, providing valuable input and direction that helped us achieve our goals more effectively. The editing was masterful, and MOTION3 took on board our feedback while also incorporating their own creative solutions to make the video truly shine. They also created incredible motion graphics that really took the video to the next level.”

Ilie ZubascuSenior Production Manager, London Business School

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