In partnership with Children with Cancer UK, a charity aiding families of children fighting cancer. Our goal was to create a highlights video capturing the day’s magical moments, to serve as a promotional tool for the next year’s event. Held at Zippo’s Circus in London, the event sought to bring joy and relief to families dealing with childhood cancer challenges.
Our approach was to showcase the vibrant atmosphere, circus performances, and genuine reactions of the children, to form the visual foundation of the highlights video.
To infuse a personal touch, we conducted vox-pop interviews with attendees, allowing them to share what the event meant to them. These heartfelt testimonials conveyed the impact on families supported by Children with Cancer UK, adding authenticity and emotional resonance to the highlights video. In addition, we interviewed Elita, an event coordinator at Children with Cancer UK, to provide valuable context and perspective.
The highlights video created an emotional connection, resonating with viewers and fostering community engagement. This emotional appeal contributed to increased empathy and support for Children with Cancer UK.
Functioning as a potent promotional tool, the video effectively showcased heartwarming event moments. This visual representation generated heightened anticipation for the next year, resulting in increased awareness and support for Children with Cancer UK's initiatives.
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