Careers Fest – Highlights Video
Client
OxLEP Skills
Our Services
Event Coverage, Interview Filming, Post-Production
Sector
Youth Development, Education, B2B
Careers Fest is an annual gathering in Oxfordshire that connects local businesses with the county’s emerging talent. With around 2500 attendees, primarily young individuals exploring future career prospects, our objective was to create two impactful event highlights videos, one tailored for businesses and another for prospective attendees.
APPROACH
Our strategy for Careers Fest involved the creation of two highlights videos, designed to resonate specifically with two different target demographics.
Efficiently filming two batches of interviews, one with young people/parents, and one with business leaders, allowed us to use similar B-roll for both videos while seamlessly swapping out interviews to adapt the messaging. The business-focused video highlighted professional advantages, attracting interest and sponsorship, while the video for children and parents emphasized the event’s educational and enjoyable aspects, encouraging attendance for the upcoming year.
IMPACT
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