Department For Transport – Case Study Videos

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OVERVIEW

Client

Connected Places: Catapult

Our Services

Interview Filming, B-roll Filming, Post-Production, Motion Graphics

Sector

Transport, Technology, Environment

MOTION3 collaborated closely with Connected Places: Catapult to craft a compelling series of 6 case study videos spotlighting the ground-breaking endeavours of businesses delving into drone technology. These enterprises had received funding from the Department for Transport (UK Government), and our mission was to not only document their achievements but to inspire a broader audience of businesses, showcasing the transformative potential of strategic funding in this dynamic sector.

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APPROACH

Undertaking this project posed a logistical puzzle, requiring us to traverse the length and breadth of the UK, reaching businesses in Edinburgh, Preston, Bedford, and Southampton. To overcome this challenge, we meticulously selected a streamlined kit capable of capturing high-quality footage while remaining versatile and portable for travel by plane and car.

While we couldn’t personally engage with each business, we ensured comprehensive communication by briefing them on the filming process. This included details about the interview questions, the filming session structure, and a loose plan for capturing relevant B-roll footage.

In addition, we elevated the production with bespoke motion graphics, incorporating branded intros, question cards, and compelling calls to action, providing a visually engaging experience for the audience.

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IMPACT

1

INSPIRING INNOVATION

The 6 case study videos successfully showcased the diverse applications of drone technology, inspiring businesses to explore innovative possibilities and consider strategic funding as a catalyst for their own growth.
2

NATIONAL REACH

By navigating across multiple locations, we effectively portrayed a national narrative of technological advancements in the drone sector, highlighting the geographic diversity of successful businesses in this domain.
3

BESPOKE MOTION GRAPHICS

The inclusion of motion graphics not only added a visual flair to the videos but also contributed to increased viewer engagement. The bespoke branded intros, question cards, and calls to action elevated the overall quality, making the content more memorable and shareable within the tech communities.

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