Here are some important elements of video brand guidelines
Logo animations infuse life into your brand identity, making it memorable and dynamic. From a subtle transition to an eye-catching motion graphic, a well-crafted logo animation creates an unforgettable impression.
Filming & Editing Style
Your brand should tell a consistent story through every video. This involves a distinct filming and editing style that matches your brand’s personality. Whether it’s cinematic storytelling, documentary-style rawness, or vibrant animations, a defined style ensures your brand is instantly recognisable.
Lower Thirds & Transitions
Lower thirds, those unobtrusive text overlays, and smooth transitions are the unsung heroes of video branding. They provide information and guide your audience seamlessly from one scene to another, reinforcing your brand identity without overwhelming the viewer.
Every brand has a sound, a sonic identity that speaks to its audience. The right music and sound effects act as an emotional bridge, making your videos more engaging and relatable. Sonic branding is the secret sauce that lingers in the viewer’s memory.