London Business School – Forever Learning

OVERVIEW

Client

London Business School

Our Services

Strategy, Storyboarding, 2D Animation, Voiceover, Sound Design

Sector

Education, Business

We teamed up with London Business School to launch their brand-new Forever Learning platform, designed to support alumni throughout their professional journeys. This platform is all about giving graduates access to tailored resources that grow with them. Our challenge was to create an engaging animation that brings the platform to life and gets alumni excited about what’s on offer.

APPROACH

Our creative concept centred around a distinctive element of LBS’s brand identity: the red thread. The thread animates from the logo to become a dynamic character, flowing through an infinite canvas and interacting with key elements on screen. We wanted to symbolise connection and growth, embodying the concept of lifelong learning and global engagement.

To bring this idea to life, we worked closely with LBS during the storyboarding phase, collaborating to nail down the vision and ensure the animation hit all the right notes. We combined the visuals with a professional voiceover and custom sound design to create a video that’s polished and packed with energy.

IMPACT

1

Inspired Exploration

The animation captured the attention of alumni at every career stage, encouraging them to dive into the platform and see what it could do for them.
2

Strengthened Brand Story

By weaving the red thread into the narrative, we reinforced LBS’s commitment to alumni growth and their values as a global leader.
MOTION3_Services_Headshot - ilie zubascu

“MOTION3 have exceeded our expectations. From the very beginning, their team was incredibly professional and attentive to our needs. They worked with us on our script, providing valuable input and direction that helped us achieve our goals more effectively. The editing was masterful, and MOTION3 took on board our feedback while also incorporating their own creative solutions to make the video truly shine. They also created incredible motion graphics that really took the video to the next level.”

Ilie ZubascuSenior Production Manager, London Business School

LET US BRING YOUR IDEAS TO LIFE

Let’s get to work. Book your Free discovery call today.