Intro
People usually come to us thinking about the end product. How it’ll look, how it’ll feel, what shots we’ll use, which is all valid. But if we’re not clear on the thinking behind it, none of that matters.
Strategy first, always
The videos that truly work for your brand all start the same way: with sharp thinking up front. That means getting clear on:
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What the video is for
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Who it’s aimed at
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What we want them to do
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And how this piece fits into the bigger picture
It sounds simple, but it’s often skipped. That’s when things go sideways… when the script feels off, the messaging doesn’t land, and the edit goes through four unnecessary rounds of changes.
Pre-production isn’t admin. It’s where the value is.
This stage isn’t about ticking boxes or drawing up a schedule. It’s where creative and commercial goals get aligned. It’s where we challenge assumptions, find the real story, and build something that’s actually worth making. We’re not just here to make something look good. We’re here to make it work.
Clarity makes everything smoother
Once the strategy’s nailed, everything else clicks into place.
- The script is tighter.
- The shoot runs faster.
- The edit hits first time.
- And the end product does what it was supposed to from the start.
So if you’re planning a video, don’t breeze past the bit at the beginning. That’s the bit that sets the tone for everything else.
WORK WITH MOTION3
We’re here to bring your vision to life. With offices in Leeds and Oxford, our team combines local insight with years of experience in creative video production. From planning to final delivery, we’ll guide you through every step.
Let’s work together to create something extraordinary.
