Oxfordshire Careers Hub approached us at MOTION3 to create a compelling documentary-style film. The objective was to showcase the impactful story of Joshua Read-Strahan, an inspiring young individual, and his transformative journey through apprenticeship. The film aimed to be a centrepiece to illustrate the critical role businesses play in shaping the career paths of future generations.
To ensure the success of this project, we initiated a strategic planning phase by collaborating closely with the Oxfordshire Careers Hub team. Understanding their vision and key messages, we formulated a strategy that would effectively convey Joshua’s apprenticeship journey while aligning with the overarching goals of the Careers Hub.
The production phase involved a two-day shoot, capturing master interviews with Joshua, his colleagues at Ignite Sport, and his former teachers to help illustrate his journey of growth. In addition to the interviews, we gathered B-roll footage of Joshua in action, receiving his award at the annual Oxfordshire Apprenticeship Awards, and gathered existing photography to provide a visually engaging backdrop to his narrative.
By delving into Joshua's personal journey and showcasing the support he received from both educators and employers, the film resonated emotionally with the audience.
Joshua's story serves as a testament to the positive impact of apprenticeships. By highlighting his growth, achievements, and the collaborative efforts between education and businesses, the film inspires both students and industry professionals.
LET US BRING YOUR IDEAS TO LIFE
Let’s get to work. Book your Free discovery call today.